Marketing an ISO with Michelle Geraci of Transaction Services

Do you know what it takes to successfully market an ISO in 2018? Our guest this week had some great advice and insight on doing just that! Scott was joined by Michelle Geraci who is VP of Sales with Transaction Services.

Michelle and Scott spoke at length about the keys to marketing an ISO in a rapidly changing payments landscape. Things aren’t quite as simple as they used to be, but understanding what your ISO has to offer, and what the needs of merchants are is key to effective marketing and business partnership building. Listen in as Michelle walks through how Transaction Services has been able to separate themselves and deliver great value to the businesses they work with.

Payments Industry Insights In This Episode:

  • Why and how Transaction Services went about forging partnerships in the cruise line and self-service parking lots industries.
  • Michelle’s thoughts on why surcharging is the ‘wave of the future’ in payments.
  • What Transaction Services does to succeed in online marketing.
  • Michelle’s thoughts on the future of the payments industry, and Transaction Services.
  • With a whole bunch more!

Featured on the Show:

Payments Industry Spotlight: Transaction Services

“Transaction Services (TrxServices) is a leading provider in the electronic payments industry. Headquartered with operations in Newark, Delaware and additional facilities in Denver, Colorado, Transaction Services has longevity and experience in the payments industry.”

From a company mission standpoint, Transaction Services endeavors “to provide a single technical infrastructure that securely addresses the full merchant life-cycle while automating the Agent’s residual payment and reporting. Transaction Services superior design will reinvent the merchant sales experience thereby achieving record growth.”

Their core business is transaction processing. Because of this, their “focus and efforts are dedicated to delivering superior products and outstanding service to our customers.”

Industries they work in include:

  • Small Business Credit Card Processing
  • Cruise Line Payment Processing
  • Self-Service Payment Terminals
  • Restaurant Payment Processing
  • Retail Payment Processing

With a commitment to innovative payments solutions, Transaction Services is certainly worth a look!

Small Business Organization of the Week: NFIB: Small Business Association

If you’re an entrepreneur, small business owner, or just working in a small business, you’ll inevitably run into challenges as you work to grow. You also could benefit greatly from connecting with others in your niche, or just having some extra guidance. With that in mind, we want to honor organizations that are bringing business owners, future business owners, and even employees from many different areas together.

That’s why every episode we recognize and award a small business organization or group of the week. We also look to PayPod listeners to give us nominations. If you have an organization in mind, send us a message on social media (or email) and let us know!

This week we’re happy to award the NFIB: Small Business Association.

NFIB is the voice of small business, advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is nonprofit, nonpartisan, and member-driven. Since our founding in 1943, NFIB has been exclusively dedicated to small and independent businesses, and remains so today.

NFIB was founded by C. Wilson Harder in 1943 and maintained its headquarters in San Mateo, California, until 1992 when it was relocated to Nashville,TN. Harder began with a home office and sold the first memberships to his neighbors. His vision was to give small and independent business a voice in governmental decision-making through advocacy. Since its early history, NFIB’s agenda has been determined through a one-vote balloting process of its membership. NFIB has grown from Harder’s for-profit entrepreneurial vision in 1943 to the non-profit national association it is today.

If you’d like to learn more about them, or discover membership benefits which include savings on commercial and health insurance, credit card processing, shipping, office supplies, computer bundles, and more… connect with them on facebook

  • September 28, 2018
  • Podcast