Communications Strategies for Fintechs with Binna Kim and Ishviene Arora of Vested

When it comes to any business or brand, the communications side matters. How and what the employees, customers, and public hears from a business (and its employees) can shape its trajectory for better… or for worse.

This is true for fintechs and payments organizations as well and the focus of today’s episode.

Helping us explore these critical communications strategies are two guests from Vested, an agency that specializes in communications for organizations in the finance space.

Binna Kim is the President of Vested, and Ishviene Arora is the COO of Vested. Both women have a tremendous amount of experience in communications consultancy, particularly with financial services brands. Listen in for their crucial insights into this topic!

Payments & Fintech Insights In This Episode:

  • Why communications matters, particularly for fintechs and payments organizations.
  • What the differences in communications challenges and strategies are for newer (and smaller) businesses versus established (and much larger) players.
  • How to navigate messaging when things go wrong for a fintech business (data breaches, outages, etc).
  • Binna’s and Ishviene’s thoughts on financial communications success in the immediate (especially in the wake of Covid 19) and long term.
  • With so much more!

Featured on the Show:

Payments & Fintech Spotlight: Vested

Vested is an integrated communications agency, merging deep financial and fintech expertise with creativity and results. Over the last 15 years, the agency has worked with financial brands both big and small to make outsized impressions and are launching Vested to bring a hands-on, innovative approach to communications.

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